Her social media posts often contain "insight on mental health topics that range from forgiveness to realistic goals, packaged in bite-sized chunks." As of January 2023 she had 1.6 million followers. She saw a tremendous boost in her followers after she was featured in a New York Times article. She created her account in 2017 and grew her followers to around 2,000 over the next two years. She gained prominence for her mental health-related Instagram posts. Tawwab began her therapy practice in Detroit and relocated to Charlotte, North Carolina in 2009, where she opened Kaleidoscope Counseling. She received her undergraduate degree in 2005 and her master's of social work degree in 2007 from Wayne State University. Tawwab was born and raised in Detroit, Michigan. She is the author of the book Set Boundaries, Find Peace: A Guide to Reclaiming Yourself, which was a New York Times bestseller. Nedra Glover Tawwab is an American mental health therapist, social worker, and writer. American mental health therapist and writer
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